Your virtual swim club built for progress 🏊♀️
Most swimmers train harder. The best train more effectively. Unlock world-class coaching and a team that keeps you accountable and progressing, wherever you swim. All from just £10.88 per month.
Join other swimmers getting faster & fitter
It doesn't need to be frustrating 🙌
Does this sound familiar?
Introducing... the Swimmr Club 🥳
Your swim team, coach, and plan - all in one membership
You don’t have to be a ‘natural’ to swim fast, strong, and in control. You just need the right support.
Swimmr is your virtual swim club – a full coaching system built to help you improve every session, with everything delivered online.
How it works 🚀
Your blueprint for faster swimming starts here
Our simple system, designed by Olympic swimmers, takes the guesswork out of swimming – so you can focus on getting better, every session.
Meet your head coach, Dan Wallace 👋
Swimming has shaped my life in every way. From growing up in Scotland, earning a scholarship with the Florida Gators, to racing on the world stage – I’ve spent over 20 years learning what it really takes to swim well and perform at a high level.
Along the way, I’ve seen just how powerful good coaching and structured training can be. That’s why I created Swimmr – to make that same level of support and guidance available to swimmers everywhere, not just elite athletes.
Now, I’ve taken everything I’ve learned and built it into a system that helps you swim more efficiently, feel better in the water, and actually enjoy the process.
Let’s get started. 💪
Dan’s not-so-humble brag: 🏅 Olympic Silver Medallist 🏆 Commonwealth Champion 🌍 World Champion 🏊 2 x English Channel Swimmer ❄️ Ice Swimming World Record Holder 🎓 Trained under world-class coaches & competed against the best (literally... Michael Phelps 👀)
Traditional coaching isn't working anymore...
Too many swimmers are stuck – paying for expensive sessions, guessing between lessons, and seeing little progress. There’s a better way.
Normal coaching
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Easy to lose momentum between sessions
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No way to revisit stroke advice
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Progress depends on how often you can afford to go
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Depends on local coach availability
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Limited to in-person sessions
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No digital tools or on-demand content
£150 - 300 /month 😥
The Swimmr Club 🚀
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On-demand video courses
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Weekly training plans for all levels
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Train when it suits you - no schedule clashes
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Affordable monthly membership with no hidden costs
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Build long-term progress with structured support
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Perfect for pool swimmers, open water, and triathletes
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Access video technique analysis
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Discounted access to loved brands like Red Equipment & SwimQuest Holidays
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Step by step technique progressions
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Free drill library to keep you progressing
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Direct access to Olympic level knowledge
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Built-in accountability through community support
From £10.88 per month
Testimonials 🎉
Don't just take our word for it...
“I used to swim harder but without actually getting faster. Swimmr helped me fix my technique and follow a clear plan. Now I feel stronger, faster, and more confident in the water. It’s made a huge difference – I’d absolutely recommend it.”
Vharri
Fitness swimmer
“Swimmr gave me the structure I was missing. The technique drills and training plans brought focus to every session, and now I feel like I’m actually progressing. It’s brought back both the fun and purpose in my swimming – I really rate it.”
Ian
Masters swimmer
“I didn’t know how to structure my swim workouts or fix my form. Swimmr gave me the guidance I needed. Now I feel stronger, more confident, and way more efficient in the water. I’d definitely recommend it to anyone wanting real support and results.”
Holly
Challenge swimmer
“I wanted to get fitter and be able to swim multiple lengths without feeling exhausted. It turns out my technique was the problem. The online courses completely transformed how I swim. I feel stronger, more efficient, and finally in control.”
Catherine
Fitness swimmer
“Swimming was always the weak link in my triathlon. I could never find the rhythm or efficiency I had on the bike and run. Swimmr changed that completely. The structure and drills helped me finally feel strong in the water.”
James
Triathlete
“I wasn’t sure you could actually improve just by watching videos but I was wrong. Swimmr breaks technique down so clearly. One small tweak to my catch made an instant difference. It’s the first time swimming has really made sense.”
Alex
Endurance swimmer
Frequently asked questions
Our virtual swim club is an online training hub designed to give you the structure, coaching, and community support you need – without needing to be part of a physical swim team.
With Swimmr Club, you get:
🏊 Expert Coaching – Access Olympian-led courses, technique breakdowns, and drill libraries to refine your stroke and improve efficiency.
📅 Weekly Training Plans – Structured workouts designed to help you build endurance, speed, and confidence in the water.
🎥 On-Demand Video Library – Technique-focused lessons and drills you can revisit anytime to perfect your swimming.
💬 Private Community – Connect with teammates, ask questions, and stay motivated with like-minded swimmers.
Unlike traditional clubs, a virtual swim club fits into your schedule – train at your own pace, follow structured programs, and get expert guidance whenever you need it.
Swimmr is for anyone looking to swim better, faster, and with more confidence – without the guesswork.
Whether you’re a:
- Triathlete struggling with the swim leg and looking for smoother, more efficient technique.
- Fitness swimmer wanting structured training to stay motivated and improve endurance.
- Beginner or intermediate swimmer who feels stuck and wants expert guidance to refine their stroke.
- Open water swimmer looking for strategies to handle race conditions, sighting, and pacing.
If you’ve ever felt frustrated with your progress, Swimmr gives you the coaching, training plans, and support to finally break through.
(For non-swimmers, please see FAQ “I don’t know how to swim – can I still use Swimmr?”)
YouTube is great for general swim tips, but it won’t give you a structured path to real progress. Watching random technique videos can be helpful, but without expert guidance, it’s hard to know what to focus on, how to apply it, and what actually works for you, all without feedback.
Swimmr takes the guesswork out of improving your swimming. With step-by-step courses, weekly training plans, and expert-led technique breakdowns, you get a clear, proven system – not just scattered advice.
Plus, you’ll have a community and expert support to keep you on track.
No more trial and error. Just real, structured progress.
Absolutely! Swimmr is for anyone who wants to swim with more ease, efficiency, and confidence – whether you’re training for a race or just love the water.
No worries! We offer a hassle-free cancellation policy, so you can try Swimmr risk-free.
In-person coaching can be great, but it comes with high costs, limited availability, and inconsistent access to top-level coaching.
💰 Cost – Private swim coaching can cost anywhere from £50–£100 per session, while Swimmr gives you unlimited expert coaching, training plans, and technique breakdowns for just £19.99/month.
⏳ Limited Availability – In-person coaching depends on finding a session that fits your schedule. With Swimmr, you train whenever and wherever works for you.
🎯 One-Time Feedback – In traditional coaching, feedback is limited to your session. Swimmr lets you revisit expert-led stroke breakdowns, drills, and training plans as often as needed.
🏅 Access to the Best Coaches – Local coaching depends on who’s available near you. Swimmr gives you Olympian-led training and structured programs designed for real progress – no matter where you are.
For many swimmers, consistent, expert-backed training is far more valuable than occasional in-person lessons. Swimmr gives you the structure, guidance, and flexibility to improve every time you hit the water – without breaking the bank.
Yes! Swimmr can work alongside your coaching to reinforce technique, provide extra structure, and keep you progressing between sessions.
There’s only so much you can cover in a 1-hour coaching session. With Swimmr, you can revisit key concepts anytime, ensuring you apply what you’ve learned.
Weekly training plans help you stay on track, and expert insights give you a broader perspective beyond what a single coach can cover.
Whether you train with a coach regularly or occasionally, Swimmr gives you the flexibility and support to keep improving every time you hit the water.
Yes! In our private community, you can upload videos of your technique for expert analysis and feedback. Whether it’s your catch, breathing, body position, or anything else, our coaches and teammates can help you identify what’s holding you back and how to fix it.
If you’re a non-swimmer or not confident in your abilities when it comes to water safety, Swimmr is not suitable for you at this stage. We strongly recommend seeking in-person swimming lessons first to build basic skills and confidence in the water. Once you’re safe and comfortable swimming independently, Swimmr will be here to help you keep progressing.
What's holding you back? 🤔
You’ve got the goal. Now, unlock the tools to help get you there. This is your chance to stop second-guessing, commit to your progress, and see what you’re really capable of.